WIN a gorgeous bra and brief set this February with luxury lingerie brand Something Wicked. PLUS get an exclusive behind-the-scenes look into the Something Wicked studio, as Rheanna-Marie Hall visits the team at work, and finds out what it takes to create beautiful handmade lingerie.
In an unassuming old mill complex just outside of Leeds city centre, a small lingerie studio is tucked away. It sits next door to a boxing gym, and below a dance studio, and you’d be forgiven for passing it by unawares. It is a wonderful surprise that, hidden amongst the red-brick walls, and surrounded by factory-esque decor, is a space filled with leather, lace, and rails and rails of exquisite handmade lingerie.
I’m meeting with Steff McGrath, Managing Partner of Something Wicked, who has offered to show me around the studio and tell me more about the brand.
Specialising in innovative and – above all – luxury lingerie, Something Wicked is finding success on a global scale. Launched in 2012, the British brand is already in independent stockists in the US and Australia, as well as Amsterdam and Zurich. In the UK, high-end department store Selfridges are launching the newest collection in stores this month. Add to that the Something Wicked bridal collection (incredibly also making its debut later in February), and you can begin to understand the scale this small team are working to.
Its success is a combination of three attributes: the highest quality materials, care and attention to detail, and an unapologetically ‘edgy’ style. ‘We want to own that edgy brand,’ Steff tells me. ‘Not everyone is after that vintage romantic thing.’
Steff leaves me to explore the studio, and I chat to the team about their work. Garment Technologist Harriet Merry takes me through the process of creating a bra from scratch, starting with several paper templates. She patiently explains the concept of ‘grading’, which is beginning from a standard size and increasing or decreasing measurements from there as required. ‘The industry sample size is 34B,’ Harriet explains, ‘it came from America post-WW2 and just never changed’. How long does it take to go from paper cut-outs to a finished bra? As I learn, it varies: ‘Sometimes you can make a bra in forty minutes; sometimes in four hours.’
See below to go behind-the-scenes of the Something Wicked studio and enter our fabulous competition.
Photography: © Rheanna-Marie Hall
Special thanks to the Something Wicked team: Steff McGrath, Harriet Merry, Jackie Hodgson, and Grace Stockley.
Enter Our COMPETITION!
Answer the question below to be in with a chance to win any one bra and any one brief combination from Something Wicked (click here to view the full range). Please note that sizes are up to and include 38D and XL (16). See their international size guide for more information.
Terms and conditions:
- The competition is only open to maiden-voyage.com members. Not yet a member? Sign-up here.
- The competition is open to UK and international members.
- The competition closes at midnight on Tuesday 28th February 2017.
- The winner will be selected at random from a prize draw.
- Winners will be notified via email within 7 days of the close of the competition.
- Only one entry may be submitted per person.
- If the prize is unclaimed after 14 days, Maiden Voyage reserves the right to offer the prize to the next eligible entrant drawn at random.
- No cash alternative will be given.
- Prize includes any one bra and any one brief combination, from any range. This excludes bodywear items.
- The winner agrees to reasonable use of their name in any post competition publicity.
- By entering the prize draw, all entrants consent to the use of their personal data. Any data submitted by entrants will be used only for the purposes of running the prize draw.